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The evaluation of the nominees will be according to following fundamental assessment criteria which are Proprietary Brand; Industrial/Regional Influence; Product Recognition; Commercial Power; Brand Awareness; Brand Impact; Social Responsibility.

  1. The firm has its own intellectual property rights in its core goods, technical know-how, and product attributes. In essence, the corporation has an explicit strategic strategy on its branding systems.
  2. To be considered important in its sector or region, the firm must have industry-leading sales and profit margins or have created a formidable brand development plan.
  3. Consumer perceptions of a brand’s image, equity, and connotation, as well as its popularity, trustworthiness, and loyalty, are all considered when determining its recognition.
  4. In addition, the company’s well-known brand has contributed significantly to the company’s sales volume and profit margins.