The evaluation of the nominees will be according to following fundamental assessment criteria which are Proprietary Brand; Industrial/Regional Influence; Product Recognition; Commercial Power; Brand Awareness; Brand Impact; Social Responsibility.
- The firm has its own intellectual property rights in its core goods, technical know-how, and product attributes. In essence, the corporation has an explicit strategic strategy on its branding systems.
- To be considered important in its sector or region, the firm must have industry-leading sales and profit margins or have created a formidable brand development plan.
- Consumer perceptions of a brand’s image, equity, and connotation, as well as its popularity, trustworthiness, and loyalty, are all considered when determining its recognition.
- In addition, the company’s well-known brand has contributed significantly to the company’s sales volume and profit margins.